Six stages, in the order they actually happen. Every artifact below is drawn by the same code that draws the real thing, so this page cannot quietly drift from the product.
Nothing here was measured. The figures belong to a made-up business at example.com so you can see the shape of a finished report without a real company being graded to sell you something.
One line of script. A visitor types their website and their email. It carries your logo, your colours and your button, and it never names us.
Sample data. Nothing on this stage was measured.
That one is real and it runs a real scan, so it is capped at 25 a day across everybody. If it has stopped for the day, the rest of this page still works.
The row is written before anything is delivered, so a failed email or a broken webhook costs you the delivery and never the lead.
Sample data. Nothing on this stage was measured.
| When | Business | Score | Report | CRM | |
|---|---|---|---|---|---|
| a moment ago | Sample Business | owner@example.com | 71 / C | sent | delivered |
The exact bytes we POST to your CRM, and the HMAC-SHA256 header that proves they came from us and were not altered. The signature below is real and you can reproduce it: it is computed over exactly these bytes with the throwaway key printed underneath. Your own key is never shown anywhere, including to you, twice.
Sample data. Nothing on this stage was measured.
{
"event": "scan.completed",
"tenant": "demo",
"timestamp": "2026-01-15T09:14:22.000Z",
"email": "owner@example.com",
"domain": "example.com",
"trade": "roofing",
"city": "Denver",
"overall_grade": "B",
"overall_grade_note": "A scoring of what was measured, not a measurement: reasonable people can score the same site differently.",
"grades": "Authority C · Reviews B · Speed C · SEO B · Accessibility C · Page basics B · Security B · Email C · Domain age 9y · Map position C · Google profile B",
"grade_list": [
{
"label": "Authority",
"grade": "C"
},
{
"label": "Reviews",
"grade": "B"
},
{
"label": "Speed",
"grade": "C"
},
{
"label": "SEO",
"grade": "B"
},
{
"label": "Accessibility",
"grade": "C"
},
{
"label": "Page basics",
"grade": "B"
},
{
"label": "Security",
"grade": "B"
},
{
"label": "Email",
"grade": "C"
},
{
"label": "Domain age",
"grade": "9y"
},
{
"label": "Map position",
"grade": "C"
},
{
"label": "Google profile",
"grade": "B"
}
],
"report_url": null,
"client_safe": false,
"embed_origin": "https://example.com",
"report_markdown_url": null,
"findings": [
{
"kind": "gap",
"check": null,
"priority": null,
"text": "Three of the four businesses compared publish local business structured data and this site does not."
},
{
"kind": "win",
"check": null,
"priority": null,
"text": "Review rating of 4.7 is within a tenth of the strongest in the comparison."
},
{
"kind": "note",
"check": null,
"priority": null,
"text": "This is sample data shown so you can see your branding on a finished report. Nothing here was measured."
}
],
"consent": {
"shown": true,
"text": "By clicking \"Run my free scan\", you agree to the Your Agency Terms of Service (https://example.com/terms), including its arbitration agreement, and acknowledge the Your Agency Privacy Policy (https://example.com/privacy).",
"terms_url": "https://example.com/terms",
"privacy_url": "https://example.com/privacy",
"arbitration": true,
"version": "2026-09-01",
"sha256": "3e8a35f826611838620b107f702625725a7cc4836e52a762d802f2883946559f",
"first_seen_at": "2026-01-15T08:00:00.000Z"
},
"phone": "+1 303 555 0142"
}phone is null unless you turn on the phone field in Branding. It is filled in here so you can see its shape.
X-Signature: ff0e5e13342c61929af05029edd2117397819c6106d7c22ffabb6417619d20b4
Key used for this example only: whsec_demo_0000000073df4903
Sent from your address once it is verified, from a neutral sender until then. This is the email itself, rendered by the same function that sends the real one.
Sample data. Nothing on this stage was measured.
A link the prospect can forward to whoever signs off on the work. It lives for 90 days and it is marked no-index, so it is unlisted rather than secret.
Sample data. Nothing on this stage was measured.
Want one that is not a sample? This report is a real scan of a real roofing website. It grades a business we own, on purpose: a report is not marketing collateral to point at somebody else's company.
Every report ends on your call to action and, if you set one, your booking link. That is the whole point of the exercise: the prospect arrives at your calendar already knowing what is wrong with their site, and already knowing you found it.
There is no drip sequence and we do not email your prospects again. The lead is yours, in your dashboard, your inbox and your CRM, and what happens next is your business.
Every figure on this page other than the linked real report is sample data for a business that does not exist. Grades are our scoring of what a scan measures, and a report is a measurement taken at one moment from public sources, not advice or a guarantee of ranking.